Strategic advisor

Jack of all trades,
master of one.

Finance, then marketing, then general management. Fifteen years in service of building one skill: finding the underlying issues. Now I advise.

Fifteen years inside consumer businesses, including a recent call that took one from losing money to $30M at 10% margins. I find the issue to prevent the next dollar wasted on a symptom.

Who this is for · DTC

Sound familiar?

DTC and consumer brands past their first few million in revenue: real traction, real customers, and a glass ceiling that came out of nowhere. Apparel, beauty, wellness, food. If your team is smart and still stuck, that's the fit.

I've sat in your seat, inside these brands. I'm the guy I wish I'd had.

A mindset shift

Problems pay the bills.

You hired the right team, you built a product people love, you ran efficient marketing, and the charts didn't move up and to the right. That's a problem.

The thing is, it's not just one problem. It's a series of cascading constraints we have to test our way into surfacing before we can solve it. Big problems often mask big opportunities.

Proof

Everyone said growth was the solution. Spend more, scale harder. Wrong.

The numbers said the business model was wrong at any size. We fixed that first. That call is why it's a $30M company today.

$30M net sales, 2025. 10% net margin, held while scaling.

Kind words

Word from the people I've worked with.

What really stands out to me is how well Amit both understands and presents data, and can come up with actionable solutions. — Francesca Blyth, Briogeo Hair Care

He is able to find, learn, and implement out-of-the-box solutions to accomplish large tasks in record time. — Hannah Cosgrove, Crunchyroll

Look how much better things have been since Amit's been able to more fully realize the integrator seat. — Anton Jusufi, Feals

There's no other person that I'd gladly sit on a Zoom call with for hours on end to brainstorm ways to innovate in the DTC space. — Cleo von Siebenthal, Google

Amit's ability to see how one piece of content impacts the bigger picture is incredible. — Michelle Finney, Alo Yoga

His energy, experience, and passion for understanding the synergy between creative content and data analysis is contagious. — Kelsey Sabo, Johns Hopkins

One of the most creative and driven people I know. — Sophie Axelson, Neighborhood Pilates

How to start

Write me a note.
Tell me what needs work.

If it looks like a fit, we do one working session on your actual issue. You'll leave with something useful either way. Most conversations don't turn into engagements.

Process

A simple way
to work together.

There's one way to work with me, and this is all of it. No tiers, no packages, no billable hours. Weekly sessions with you and your leadership team, and if the engagement isn't earning its fee, we stop.

The proven process

We solve problems with data.

It's a loop, not a line. Something's off: we find where. Separate the symptom from the cause. Prove it before you spend a dollar on it. Then your team takes it from here, and we meet weekly while you do.

Process

I ask the right questions.

The right questions identify the real issues. Your issue isn't your product, your team, or your ads. The issue is you don't know what the issue is.

Judgment, not hours. One way to work with me, and this is all of it. $10,000 a month: three weekly sessions with you, your leadership team, and one team of your choice. Month to month, paid in advance. A write-up of hypotheses to test after every session. If the engagement isn't earning its fee, we stop.

Just shoot me a text

The sooner we start, the sooner things get better.

Short is fine. "Something's off and I can't name it" is a complete message.

What I hold to

My core values.

Core values are the defaults you fall back on when a call gets hard. These are mine. They hold whether an engagement is going well or badly.

Stay curious. Assume good intent. Face what's true. No playbooks. It's fixable.

Who is Amit?

The story.

Learning the value of testing. Accounting degree, 4.0. Early career forecasting at billion-dollar oil and gas operations. Every answer starts as a hypothesis, and you test it before you believe it.

Applying it, brand after brand. A decade inside consumer brands: denim, menswear, basics, beauty. Same method every time. Every stalled brand had a problem nobody had named.

The call that became a calling. Feals hired me to fix ecommerce growth. Everyone's hypothesis was marketing. Mine was the unit economics. Profitable at $5.5M. Then $30M at 10% margins.

Fueled by donuts. Builds furniture from plywood. Happiest outside. Will absolutely ruin a conversation with a pun.