Let’s talk

Something’s broken.
Nobody can tell you what.

You can feel something’s off. Maybe you can even name it. Everyone keeps handing you solutions that don’t work, because nobody spent the time looking for the root cause. I find what’s actually broken first, then we test through the solutions.

How it works ↓
A gold pocket watch pried open, its gears, spring and screws spilling out
Amit Shah

You did the hard part.
Let’s do the next part.

Most brands never get this far. You have customers who come back and a team that can run the business. I help you diagnose the issue, take things apart, and help your team put it back together.

  • Works best with
    • Consumer brand doing $10–20M+ a year
    • Product-market fit
    • A big market still ahead
    • A team of 10+ A players
    • Profitable, or close to it
    • Growth has slowed, and nobody inside can say why

What got you here worked.
Will it still?

Every brand runs on a few beliefs that were true once: who the customer is, what to sell, which channel pays. They got you here, so nobody questions them. I start there. Is each one still true today?

A worn 1990s road map pinned to the wall, an old route traced in red

We solve problems
with data.

  1. Detect

    Find where the numbers and the story disagree.

  2. Analyze

    Trace it back to the belief underneath.

  3. Test

    Run the smallest test that could prove it wrong.

  4. Act

    Keep what worked, drop what didn’t.

I like problems.
Big, messy, expensive ones.

Profitable at $5M first.
Then it grew to $30M.

A supplements and wellness brand, four years of losses when I started. We fixed each order before chasing growth. The first profitable year came at $5.5M. Then $19M and $30M, profitable the whole way.

Net sales and net profit, 2019 to 2025. Losses through 2022. Diagnosis began February 2022 and was confirmed June 2022. The solution went in January 2023 and the brand turned profitable. Scaling began September 2023, and net sales climbed sharply through 2025 while staying profitable.

Swipe to see all four years →

+20% LTV

From customers who returned something

We split customers by who returned. They were swapping sizes, not leaving.

Premium menswear
+30% AOV

From one tap after payment

We moved the upsell from before checkout to after it. One in five took it.

Sustainable apparel
−11% AOV

On Apple Pay orders, so we turned it off

It hid our after-payment offer from 56% of new orders.

Checkout economics

Start with a conversation.
Stay if it’s working.

  1. 1. A conversation

    No strings attached

    • You tell me what’s not working
    • We start pulling it apart
    • If I can help, I say so
    • If you need different help, I tell you what kind

    Let’s talk

  2. 2. A first look

    $5K–$15K, one time

    • I go through your numbers
    • I talk with your team
    • I tell you what’s actually broken
    • And what kind of help fixes it

  3. 3. A retainer

    Usually $10K a month

    • A weekly session with you and your leadership team
    • A written test plan after each one
    • Bigger problems price higher
    • Not worth it after thirty days? Full refund

What it’s like
to work together.

Amit’s ability to see how one piece of content impacts the bigger picture is incredible.Michelle FinneyArt Director, Alo Yoga

“Amit’s ability to see how one piece of content impacts the bigger picture is incredible.”

Bringing you on was the best business decision I’ve ever made. I just wish I would have made it sooner.Drew ToddCo-founder & CEO, Feals

“Bringing you on was the best business decision I’ve ever made. I just wish I would have made it sooner.”

You make the calls, tell us what you think we should do.Erik Allen FordCo-founder & CEO, Buck Mason

“You make the calls, tell us what you think we should do.”

The meetings have gotten a lot more productive since you changed the structure.Dani GoldsteinDirector of Brand & Creative, Crown Affair

“The meetings have gotten a lot more productive since you changed the structure.”

What really stands out to me is how well Amit both understands and presents data, and can come up with actionable solutions.Francesca BlythSr. Project Manager, Briogeo

“What really stands out to me is how well Amit both understands and presents data, and can come up with actionable solutions.”

Tell me what’s not working.
Short is fine.

A conversation never hurt anyone. My goal is to learn about your problem, and see if you even need my help.

Let’s talk
A red rotary wall phone