Amit.
Jack of all trades, master of one.
Fifteen years inside consumer businesses, in service of building one skill: finding the underlying issue. A recent call took one brand from losing money to $30M at 10% margins. Now I advise. Here's the pitch deck.
ScrollYou've got big problems.
The good news is that I like big, messy, expensive problems. Big problems usually sit on top of big opportunities. You hired the right team, built something people love, and ran efficient marketing — and the charts still didn't move up and to the right.
It's never just one problem.
Root cause analysis (RCA) assumes there’s one root cause. I have never found one. It is usually multiple issues tangled into one giant ball that presents as a single problem.
Send me your problems.
You know something feels off, maybe you’ve counted some symptoms, but no one can tell you what’s happening. Call me — just like these people did:
You make the calls, tell us what you think we should do.
Erik Allen Ford · Co-founder & CEO, Buck Mason
I couldn't be luckier that I get to build something this exciting with you every day. Best professional decision I ever made.
Drew Todd · Co-founder & CEO, Feals
There's no other person that I'd gladly sit on a Zoom call with for hours on end to brainstorm ways to innovate in the DTC space.
Cleo von Siebenthal · Product Manager, Google
What really stands out to me is how well Amit both understands and presents data, and can come up with actionable solutions.
Francesca Blyth · Sr. Project Manager, Briogeo Hair Care
Amit's ability to see how one piece of content impacts the bigger picture is incredible, and in part due to how he implements processes and checklists.
Michelle Finney · Art Director, Alo Yoga
The meetings have gotten a lot more productive since you've changed the structure — more of a discussion and working through blockers than reading through our todo list.
Dani Goldstein · Director of Brand & Creative, Crown Affair
He is able to find, learn, and implement out-of-the-box solutions to accomplish large tasks in record time.
Hannah Cosgrove · Strategic Communications, Crunchyroll
He is one of the most creative and driven people I know, and everyone who gets the chance to work with him comes out the other side better for it.
Sophie Axelson · Founder, Neighborhood Pilates
I ask the right questions.
I find the question nobody's asked yet. Usually it's one step underneath whatever the room is arguing about — and once it's on the table, the real constraint shows itself.
We solve problems with data.
The first two steps take the longest. Once you know what’s actually broken, the test is usually cheap and fast.
- DetectSomething's off. We find where, in the places nobody's been looking and the questions nobody's asked out loud.
- AnalyzeSeparate the symptom from the cause. What looks like three problems is usually one.
- TestEvery answer starts as a hypothesis. We prove it before you spend a dollar on it.
- ActBy now you have the cause, the proof, and what to fix first. Your team takes it from here, and we meet weekly while you do.
What I hold to.
Five things I try to hold to. They don’t change when an engagement is going badly.
- 01Choose to be curiousStay hungry to understand how things work.
- 02Create my own pathMove toward success I chose myself, not success handed to me.
- 03Stay optimisticTrust that tomorrow can be better, and work to make it true.
- 04Accept realityStop fighting the shape of reality, and find peace instead.
- 05Have empathyPut myself in others' shoes, and assume positive intent.
A simple way to work together.
You don't pay me for my time. You pay me to solve the problem. Execution is the cheap part — agencies, freelancers and your own team can do it.
- Three senior sessions a weekWith you, your leadership team, and one team of your choice.
- A written test plan after every sessionSo your team always knows what to run next.
- A direct line to me in betweenMonth to month, paid in advance. Stay because it works.
- Your team keeps the workThe capability stays in your building when I go.
What I'll do. What I won't.
I don’t have an agency behind me, so I don’t make money on what I recommend. That’s the only real reason to trust the right-hand column.
Who I work best with.
I’m not a turnaround guy. This works best when the business already works: real customers, a team you trust, and growth that stopped for a reason nobody inside can name.
- You've hit product-market fit
- Your market is big enough to matter
- You're doing $10–20M+ in ARR
- You're already profitable
- You've built a team of 10+ A players
- Not sure? Let's talk anyway
Write me a note.
Tell me what needs work. Short is fine — "something's off and I can't name it" is a complete message.
Everyone said growth was the solution. Wrong.
Seven years of net sales. I joined at the dashed line. Everything left of it happened while the company was spending hard on growth.
Four problems, four verdicts.
Anonymized at the clients' request. Every one runs the same three beats: what I believed was true, the cut of data that would settle it, and the number it came back with — including when it went against me.
Four straight years of losses. Growth was making it worse.
Revenue had run to $9.9M and fallen back to $5.1M, losing money the whole way. The brand had already proved it could grow. Growth was the thing hurting it.
The bundle builder felt obvious. The data said skip it.
Average order value is the lever everyone agrees on, and a bundle builder is the prom king of AOV tactics. We believed it too.
A return isn't a failure. It's a customer still leaning in.
In-store reps loaded first orders past three items, so some of it naturally came back. The instinct in the room was to drive the return rate down.
We turned on Apple Pay. First-order AOV went down.
Every CRO checklist puts express wallets near the top, and none of it is wrong about friction. We turned it on expecting a clean win.