CMO · COO · Integrator

Take your brand from broken to built and scaling.

A fractional operator for DTC founders. I turn growth into profit and hand you back the calendar you gave up to get here.

Amit Shah
Amit Shah
Took a declining DTC brand to $30M, profitable
The ceiling

You're not stuck.
You're just not there yet.

You built this on instinct, grit, and a lot of late nights. It worked. The business has grown into something real, and now every decision still routes through you.

Growth was never a straight line. This plateau is the messy middle, the gap between what you built and what it becomes. More hustle won't close it. A different operating system will. That's the part I'm built for.

Success is not a straight line.

AB
The numbers

I took a declining, unprofitable brand and rebuilt it to $30M at a healthy net margin. Not with a rebrand. With the numbers.

$5M→$30M
net sales, rebuilt from decline
~10%
net margin, held while scaling
3 yrs
unprofitable to profitable
See the chart and the full story
Why me
Marketing trained the eye. Accounting trained the brain. Growth is where both clicked.

A marketer who reads a P&L like a native language, and an operator who's actually run the thing. That hybrid is rare, and it's exactly what a brand at the ceiling needs.

Let's be a fit

Who I work best with.

  • Founders doing $1M to $30M who want profit, not just growth
  • Teams ready to be trusted with the "how"
  • Operators who'd rather hear the truth than be managed
  • Brands that know the next level is a system, not a sprint

If two or more of those are you, the P&L audit is free and there's no pitch at the end.

Kind words

Word from the people I've worked with.

Founders, operators, and teammates.

What really stands out is how well Amit understands and presents data, and can come up with actionable solutions. He leaves things better than he found them.

FB
Francesca Blyth
LinkedIn

He has razor sharp vision for his goals, which is what makes him such an incredible leader. Everyone who works with him comes out the other side better for it.

SA
Sophie Axelson
LinkedIn

Look how much better things have been since Amit's been able to more fully realize the integrator seat.

A
Anton
Teammate
Book it

Thirty minutes. Your real numbers.

Come with your P&L or a rough export. Leave with a straight read on where margin's leaking and the two or three moves that change the trajectory. No deck, no pitch.

Book a P&L audit Rather not book yet? Email amit@hireamit.com and I'll take the first look.